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Which Corporate Video is Right for Your Business?

Corporate videos can be a powerful tool for showcasing your brand, telling your story, and engaging your audience. However, with so many different types of corporate videos out there, you have to understand what you’re looking for and what you can expect from each type. 

Corporate Video Stats You Shouldn’t Ignore 

Starting off with some context, if you’re considering using videos as part of your business strategy, here are some stats to keep in mind. According to a survey by Wyzowl, 88% of marketers believe that video is an important part of their marketing strategy, while it’s clear that video content is a popular choice for brands, with 52% of companies creating videos to educate their target audience about their products.

When it comes to viewer statistics, the average video retention rate across all videos is 54%, which means that over half of viewers watch the entire video. It’s also worth noting that short-form videos are more popular on mobile, with 75% of people watching them on their mobile devices. And that’s an opportunity to bring your business right in front of your audience, right?

➡️ 4 Reasons Why Your Business Needs Corporate Videography & Photography

 A Breakdown of the Most Popular Corporate Video Types

Now, to give you a better understanding and help you make informed decisions, let’s explore some of the most popular types of corporate videos, their use cases, and what you should seek in each of them:

1. Promotional Videos

These videos are like your brand’s elevator pitch. They’re designed to grab attention and highlight your products, services, or company culture in a short and snappy way. Promotional videos are a great way to introduce your brand to potential customers and make a memorable first impression. And if you want an expert’s tip, when looking for a promotional video, keep an eye out for crisp visuals, catchy music, and a clear message that resonates with your target audience.

2. Training & Educational Videos

These videos are perfect for onboarding new employees or teaching customers how to use your products. They should be informative, easy to follow, and visually engaging. Training and educational videos can save your organization time and money by streamlining your onboarding process and reducing the need for in-person training. In this case, you should look for clear explanations, step-by-step demonstrations, and perhaps some animation to keep things interesting.

3. Testimonials & Case Studies

We all know that nothing builds trust like hearing from satisfied customers. These videos feature real people sharing their experiences with your brand – they can be a powerful tool to showcase your credibility and demonstrate the value of your products or services. When looking for a testimonial or case study video, look for authentic storytelling, genuine emotions, and concrete results that demonstrate the value of your products or services.

4. Event Coverage

Whether it’s a conference, trade show, or company retreat, capturing the highlights on video can be a great way to share the experience with a wider audience. Event coverage videos can be used to create buzz around your event, increase engagement, and share key takeaways with attendees who couldn’t make it. Now, when it comes to events, make sure you look for dynamic shots, candid moments, and interviews with key speakers or attendees.

5. Corporate Social Responsibility (CSR) Videos

Don’t forget about your business’s social presence and responsibilities—and we’re not talking about your social media presence here! Showcasing your company’s commitment to making a positive impact on the world can help build goodwill and attract socially conscious customers. CSR videos can highlight your brand’s values and create an emotional connection with your audience. Look for compelling stories, examples of community involvement, and a genuine commitment to making a difference.

At Rec4share, we specialise in creating expertly crafted corporate videos that captivate audiences and elevate brands. 

If you’re interested in learning more about our corporate videography services or have any questions, feel free to contact us. We’re always happy to help!